Tuesday, November 2, 2010

Appeal to Emotion

The concept of Appeal to Emotion is an argument that is greatly affected by one’s emotions regarding the idea. If the argument brings up a point that results in affecting an individual’s feelings, this concept could be applied. There are many different subtypes to this concept. One is appeal to pity which is when an individual feels sympathy for a certain individual or cause and makes them want to reach out and help. Another type is appeal to fear which is commonly used in campaigns. This type makes individuals feel like they have to do whatever the speaker is saying or else everything could be their fault. An example could be found in the campaign ads for the upcoming election. Many advertisements leave individuals fearful for the future if they do not cast their vote. Because of this, many voters consider what the advertisement says in order to avoid whatever could come in the future. Appeal to spite, another subtype to the concept of appeal to emotion, is all about revenge and the common belief that two wrongs make a right. The Appeal to Emotion that strikes me is appeal to fear because I have seen so much of it recently especially in on TV and radio in regards to the election. Many advertisements left me feeling uneasy about the way I was going to vote and caused me to constantly be thinking if I was making the right decision.

1 comment:

  1. Oh, appeal to emotions. I definitely feel you on the concept of it and how it is used to greatly affect someone regarding the idea and can make someone feel bad or believe it is their faulty. Appeals to emotions are used in many organizations, political campaigns and social justice issues. This past weekend I attended a conference dealing with human rights and I definitely felt appeal to emotions was being used in some of the workshops. For example, they would say, "Imagine yourself in their shoes" or "What if that was you or your family?"

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